Archive for augusti, 2012

Shooting for friends.

Yesterday I was in my old hometown Ljungby to help an old friend out. Per-Åke runs a pretty successful web design business, and for their 10 year anniversary they threw a seminar day for local companies and businesses. One of the speakers was Kelly Odell, former ceo of Telia mobile. The theme was how to please your customers, and it really is staggering how many companies there are out there who hasn´t understood that a happy client tells it to three of their friends, an dissatisfied tells it to thirty. And pleasing a discontent customer will usually not set you broke. Right?
And then I just gotta give you another of those misty Spånstad mornings. Can´t get enough of them this time of year!


Last week I did…

Last week I did a job for one of my regulars, ATL, which is a business newspaper for swedish farmers. The assignment was to shoot a farmer in his cornfield. I didn´t know much more than that and really didn´t know if the farmer was supposed to be happy, mad, sad or just showing a blank face. So better have him do a little of both. I think they turned out pretty nicely, and since the sky was overcast I put a little drama to it with my sweet battery operated studio flash.


shooting before breakfast

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Summer days, soon to be gone.

A long wet, and unemployed summer

Well, here I am again. It´s been a long, rainy summer with hardly any jobs for me this year. Guess all the editors made themselves scarse at the same time, so I´ve spent my days with the family and preparing for my greenhouse to be. Apart from a whole bunch of pictures of my kids, Dagens Nyheter called a while ago and had a rather specific request. They did a story on the tapeworm (dvärgbandmask in swedish) on rare occations found on wild berries. If you happen to get them in your body, it will screw you up pretty good. Anyhow, DN asked me to find a berrypicking family with kids and dog for the picture. And it would be nice if we have the pictures yesterday. So what to do? How about a family with four kids and four dogs? (Thank you mrs Törhagen for setting me up with your book club friend!) Everything turned out fine, and the editors were happy with the result. Tomorrow you´ll see another story in DN from me and writer Hanna J, so be sure to check that out.
Over and out.